Personal Branding | Andrea LaRayne Etzel

WHAT’S THE DIFFERENCE BETWEEN PERSONAL BRANDING AND A CORPORATE HEADSHOT?

A corporate headshot is usually one photo of your face that doesn’t show or reveal anything specific about you. Personal branding is one-to-several photos (not limited to your face) that show your personality, what you stand for and how you do it. Think of the 5 W’s: who, what, when, where, and why. Your personal branding photos will answer the questions your potential clients are wondering.

WHAT IS PERSONAL BRANDING?

Personal Branding is combination of two things that exist and interact together:

Who you are / who you want to be (internal)
Who you show the world you are (external)

Internally, your personal brand is a way feeling, believing and becoming. Externally, your personal brand is your three internal areas translated into something visual. Your personal branding photo shoot includes a planning session where we discuss both the internal and external aspects of your personal brand. After the shoot, you’ll see that image reflected back to you through your photos.

“The person you see is the person you will be.” - Jim Cathcart.

WHAT IS PERSONAL BRANDING?

Personal Branding is combination of two things that exist and interact together:

Who you are / who you want to be (internal)
Who you show the world you are (external)

Internally, your personal brand is a way feeling, believing and becoming. Externally, your personal brand is your three internal areas translated into something visual. Your personal branding photo shoot includes a planning session where we discuss both the internal and external aspects of your personal brand. After the shoot, you’ll see that image reflected back to you through your photos.

“The person you see is the person you will be.” - Jim Cathcart.